Some people have already made their decision on iPhone 7 - or whatever Apple ends up calling his series 2016 iPhone. It will be "boring" because it will have the same design as the iPhone 6s. It will also be annoying because it will come without the standard audio jack of 3.5 mm. But this is far from being entirely accurate. The iPhone 7 will be the best of the iPhone's money can buy this autumn, probably with improvements under the hood that include substantial new iOS 10.
But is Apple itself draw in the foot with an iPhone 7 marks a leveling cycle start ticking known Apple iPhone? Yes and no.
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Some analysts do not see the 2016 iPhones setting new records for Apple, but the company is still waiting for a very large number of new iPhones this year, probably above and beyond its competitors can muster when it comes to flagship devices.
those who followed Apple for years know better than to discard the iPhone 7 as boring. The device itself sets the tone for the iPhone of the future - the removal of the iPhone jack and the introduction of a new concept of home button are two examples. But it also sets up Apple to record sales next year potentially.
Cowen & Co. analyst Timothy Arcuri said in a note to investors seen by Business Insider that Apple is deliberately moving forward with this upgrade "boring" iPhone. Accept sales "flat" is correct for Apple this year, as it could be preparing for a super cycle of upgrades next year.
Currently, some 33% of existing iPhone owners would be eligible for the iPhone 7 upgrade, a number that has been constant for the last six quarters. But through the next five quarters, this will rise to 43%. Arcuri said that a "powder keg forms in the installed base" and that "a" super-cycle "is established to the iPhone in 2017."
"iPhone 7 is simply a" bridge "to get to a" super-cycle "for iPhone launch a year from now. IPhone 7 is significantly more" living "a / normal version tick tock (touch power button home, no headphone jack, waterproof, full screen bevel least, no wireless charging), but the old iPhone / iPhone S tick / tock design paradigms are breaking, "wrote Arcuri.
he continued, "Perhaps the reason why the iPhone 7 is a great innovation in design is because it is aware of the dynamics of the basic aging and saw it there the next few years, the choice to save the real innovation cycle when the base would be incredibly mature. Ergo, we conclude that either 1) 7 iPhone is selling better than expected due to this basic aging, or 2) iPhone in 2017 will be a super cycle, especially if we have reason to new innovative OLED-enabled factor form. "
With some 575 million iPhones in use, a super cycle of upgrades next year imply that nearly 275 million iPhones will replaced by next year (see chart above).
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