Image Source: Apple Although analysts and hypercritical bloggers will try to convince you otherwise, the inevitable dip in iPhone sales is not really much of a disaster for Apple. Of course, the company would have preferred to keep the series alive, but actions are more than $ 100, the watch Apple is the most popular smartwatch on the market and the iPhone 7 is the year's most anticipated phone .
in other words, these are not exactly the end of time, but in a recent interview with Fast Company , senior vice president Eddy Cue Apple told a catastrophe real as the company faced several years ago.
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"Look, the first thing is that you are embarrassed," Cue said fast Company regarding the universally decried launch the Maps application to replace Google Maps on iOS. "Let's deal with just that one fact of emotion. These things mean a lot to us, we work really hard, and you are embarrassed. We completely underestimated the product, the complexity of it"
You might remember some of the horror stories :. Tourists driving on airport runways, stranding people in national parks and the sending of a group of skiers to a poor Pennsylvanian home of the woman.
rather than just give up on the project and tell everyone to download Google Maps yet, Apple has decided to take action. Scott Forstall, head of cards and a staff of 15, was dropped. Apple increased staff working on the maps of "dozens" to "several thousand". But most important, it makes Apple to rethink how it would work with the development teams in the future.
"We have made significant changes to our because of this development process," said Cue. "For all of us living in Cupertino, the cards here were pretty darn good. Right? So [the problem] was not easy for us. We were never able to get out on to a large number of users to get that feedback. Now we do. "
this is when Apple decided to introduce a public beta for iOS and OS X.
" The reason you as a guest will be able to test iOS is because of cards, "said Cue. If the cards did not start out as such a mess, public betas for iOS and OS X (aka macOS) probably would not exist today.
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